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Start inspiring your perfect audience.
Reveal the stories your ideal clients and customers want to hear. Use the same techniques our content strategy team teaches to clients at Fortune 500 companies and major nonprofits.
Stop struggling to find stories to tell on your website, in your e-mail, and in your presentations...
1.
BUILD RELATIONSHIPS WITH THE RIGHT READERS, LISTENERS, AND VIEWERS.
Whether you're using blog posts, podcasts, videos, or press releases, our process ensures that you're putting the right stories in front of audience members prepared to take action.
2.
KEEP YOUR AUDIENCE INTERESTED, THEN BRING THEM BACK FOR MORE.
When you know exactly what your audience wants to hear, you can supply them with a pipeline of the right stories. Back up your content creation workflow with promotion and amplification, and you'll rely less on third-party publications.
3.
INFORM, EDUCATE, AND ENTERTAIN AS YOU STRENGTHEN YOUR BRAND.
Ensure top-of-mind awareness for your work among your brand's biggest loyalists, while boosting your search engine results, reinforcing your paid messaging, and giving influencers accurate information to share with their followers.
4.
STAY FOCUSED ON YOUR BUSINESS, INSTEAD OF ON YOUR WEBSITE
You've got an organization to run, and unless you're a writer, coming up with ideas for online content isn't one of your core tasks. We'll show you how to organize your time and build a pipeline of compelling stories for your audience.
Here's Everything You'll Learn When You Join Content Discovery Academy
Four Weekly Modules that will help you get unstuck as you tell stronger stories...
Your Perfect Audience
7 Videos
Learn who you really want to reach, so you can tell them what they really want to know.
Your Content Goldmine
4 Videos
Your best stories could be sitting right under your nose. Learn to find them, then pair them with your new ideas.
Your Strongest Team
8 Videos
Discover how your motivations influence the stories you tell—and where to find new inspiration.
Your Content Design
5 Videos
With ideas, audience, and team soundly in place, learn how to position and amplify your best stories.
A note from Joe Taylor Jr.
As the lead strategist for consulting agency 2820 Press, I spend most of my time every week helping my clients tell the right stories to their perfect audiences. We dive deeper to get to the heart of a customer's journey, so we can build trust and develop deeper relationships.
Not everyone has the resources to hire a full strategy team to help with content marketing, public relations, or social media. However, with the tactics I teach in Content Discovery Academy, you can start to apply our best practices to your own brand—regardless of how big you are now, or how much you think you can grow.
Is Content Discovery Academy Right for You?
WHO THIS IS FOR
- You're responsible for growing an online audience with newsletters, blog posts, and press releases.
- You're frustrated with how long it takes to come up with ideas that your audience will love.
- You're searching for ways you can get more help from your team.
- You're ready to make some big changes about how you plan and execute your online content strategy.
WHO THIS IS NOT FOR
- You're looking for a "quick fix" to marketing and promotions challenges.
- You think that posting endless listicles will make your content "go viral."
- You already know exactly what your audience wants to hear from you.
- You're not ready to explore some new workflows and tactics to save your team time and money.
Bonus Benefits for Early Adopters!
During our "early enrollment" period, we're adding even more valuable to your Content Discovery Academy membership...
Access to a private Facebook Group
We know that some folks learn better in teams, so your enrollment includes access to our private Facebook group. There, you can network with other participants, swap ideas, and explore new ways to connect with your perfect audience.
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Office Hours conference calls
You'll have plenty of questions along the way, so your enrollment also includes at least six Office Hours calls over the next year. Complete and Ultimate members can join us live, and all members get access to playback of all our sessions.
Start Today! Choose Your Edition...
Begin with just our Core package for a quick introduction to content discovery. Or, select the Complete package to get our entire playbook at your disposal. The Ultimate package includes access to our companion course, "Writing.WTF." It's everything we know about writing persuasive stories, so you'll maximize your audience development.
There are NO monthly fees or renewals in this program. Join once, and you're in for good. Upgrade to a higher level at any time.
Core
- 24 video lessons
- Private Facebook group
- Lifetime access
Complete
- Everything in Core, plus...
- Live Office Hours calls
- Downloadable templates
Ultimate
- Everything in Complete, plus...
- Bonus new workshop previews
- Bonus access to our entire "Writing.WTF" course
Pssst... did Joe give you a promo code? Click here to tell us what it is.
FAQ
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One more thing...
Try It for the Next 30 Days, Risk-Free
We know your time's valuable—and so is your money. That's why we designed this course to arrive in your secure online classroom over the course of four weeks. At any point during your first month, you don't feel we're adding enough value for you, just contact our support team. They'll process your refund with just one question: "What could we have done better?"
Our early enrollment pricing expires in...
15
Days
08
Hours
38
Minutes
03
Seconds